Our Story


I am Shilpa Kachadiya, Owner of Rubiz. Earlier I was working in Insurance sector as Relationship Manager for almost 10 years, however, I choose to Leave my Job in 2021 as Life took a beautiful turn and I was blessed with Cute little Angel. I prioritized motherhood and my career was at a halt. I have had a love for Earrings from long and wanted to start my own brand, however, was very busy with my Job and managing home both. After leaving my job, i enjoyed my motherhood journey but people started asking me about joining back to my Job and I did not wanted to to that leaving my Son home and thats when the Idea of Jewellery business grew in my head. Today we have started with Ethnic Earring as our core Niche that allows individuals to embrace their creativity and make a statement. We understand that jewelry is more than just an accessory; it's a form of self-expression, a reflection of your personality, and a symbol of your individuality.